Partial Business Plan for Investor/Partner
Objectives: Show Patriotism sponsoring events working with wounded military vets. Breed horses, show them, sell them. Sell tack and accessories. Sell online products. Pet Sit/House Sit. Provide Security.Trail Rides, Boarding, B&B guests. Attend shows and other events.Work with the neighboring towns/community. Put them to work. It's a Win/Win situation.
Wildcat’s Sanctuary and Ranch will be a business entity which applies 21st
century technology and business practices to an ageless business
environment. Live business experimentation over the last 12 months has identified
that this modern approach to a traditional business yields a substantial
competitive edge and extraordinary customer appeal. The overall concept,
once fully operational, will be highly successful, able to sustain a
profitable company with the potential to expand exponentially.
This business plan is submitted in an effort to secure start-up funding
in the amount of $200,000 to allow Wildcat’s Sanctuary and Ranch to graduate
from experimentation into a fully operational business entity. The
funding request incorporates a healthy ratio of additional investment
and operating capital. These are intended to provide the final pieces
necessary to implement the plan while providing a safe and realistic
ramp-up period towards a profitable future.
Wildcat’s Sanctuary and Ranch is currently a home based business, located
north of Orlando, in Seminole County, Florida, and is owned and operated
by Christi J. Hubbard and family. A successful business career
culminating in a final position as U.S. Sales & Operations Manager for
Wildcat’s Sanctuary and Ranch, in conjunction with over three years of
experience in the area of this business proposal, provides a foundation
of expertise and experience that further assures the success of this
venture.
The full implementation of this plan requires no further
employees, but does require land to be purchased for this business
location, thus providing for the lowest possible operating costs without
sacrificing any revenue potential. Rather, it concentrates on providing
a full range of traditional products (with a powerful and unique
addition) through e-commerce, event attendance, and home based sales.
Highlights 1.1 Business Overview
It is of critical importance at the outset of reviewing this business
plan, that the reviewer be willing to break some general preconceptions
over the general nature of Wildcat’s Sanctuary and Ranch business. Wildcat's
Sanctuary and Ranch is not a farm. Wildcat’s Sanctuary and Ranch is not a working
horse ranch yet. WILDCAT’S SANCTUARY AND RANCH is a Web-centric, event vendor, and retail location resale company.
There are two traditional ways to help visualize WILDCAT'S SANCTUARY and
RANCH: 1. a pet store, selling pet quality animals (in this case horses) to
the general public. 2. A full line tack and equine supply store.
In example #1 above, this option simply does not currently exist for
the horse buyer (virtually every other type of pet, but not for horses).
Hobby horse owners are forced to purchase horses through either: A) a
"breed farm" offering a quality of horse well beyond the buyer’s needs
and price range, or B) through a variety of "horse trader" outlets, none
of which employ even a minimal level of acceptable business practice.
This leaves the buyer with the choice of paying too much for something
they do not need, or buying through unscrupulous sources that more often
than not, lead to a bad (and dangerous) purchase.
In example #2 above, tack and equine supply companies are a traditional
and solid business. However, not a single tack shop takes maximum
advantage of the symbiotic requirements of the horse and the supply.
Every horse buyer is a potential tack and supply customer. Every tack
and supply buyer is a potential horse buyer. It is only logical, and an
unfilled market niche, to combine the two, thereby offering the buyer a
1-stop shopping opportunity.
WILDCAT’S SANCTUARY AND RANCH will operate a retail location at our location.
Wildcat’s Sanctuary and Ranch will attend equine events in Ocala, Florida;
Kentucky, and other nearby equine events as a vendor. Wildcat Sanctuary
Ranch will maintain a strong Web presence with an online catalog and
shopping capability. See our website at http://www.wildcatsanctuaryranch.com
WILDCAT’S SANCTUARY AND RANCH applies modern business practices and
technology to one of the oldest and most reliable markets.
1.2 Personal Credit Worthiness
In the critical area of personal credit worthiness, we ask the reviewer
to make particular note of this section and include it with all
considerations for this loan and grant request. We have enjoyed a historically excellent personal credit history. Early in 1999 we began to identify the business opportunity that has since resulted in this business proposal and request for funding. We set our sights on this goal and began investing heavily, with every available personal resource, in the experimentation that has led to the current
Wildcat’s Sanctuary and Ranch formula. At times perhaps, we invested too
heavily. During the course of 1999 and through the present date, we have
had to carefully play the "cash flow game." At times we have fallen
behind, and at times we have pulled ahead. At present we are even. We
make note of this to the reviewer since we expect some degree of
negative reflection to appear on a standard credit report. We would ask
that the reviewer consider the level of dedication and investment that
we have put forth prior to seeking a formal funding package, along with
our credit rating prior to this time period. The key issue is that we have executed our personal finances responsibly in the past, and have only stretched our personal financial limits in pursuit of this opportunity. We hope you will consider these factors favorably.
1.3 Objectives
Successful first benchmark operation to achieve the following
measurable results: 20 location customers, attendance at two horse
events, and 500 "Web Hits" per month resulting in: 1. $4,500/month in
tack & product sales at an average of 30% net for $1,350/month revenue.
2. $1,000/month in manufactured product sales at an average of 60% net
for $600/month revenue. 3. $20,000/month in horse sales at an average of
30% net for $6,000/month revenue. For an initial achievement benchmark of $25,500 gross, $7,950 net, per month.
1.4 Mission
Wildcat’s Sanctuary and Ranch will consolidate and legitimize the
representation and sale of a complete line of horse products, including
the horse itself, in a safe and professional business environment. It is
focused towards the needs of the pleasure horse owner, those most at
risk from the traditional horse selling business. Our success will be
built upon customer satisfaction brought about by complete business
integrity. We will remain constantly in search of new product offerings
which offer value to the customer and reasonable profit to Wildcat’s
SANCTUARY and RANCH. We will utilize modern technology and methodology to
insure Wildcat’s Sanctuary and Ranch increases its visibility, customer base,
and resulting success. Wildcat’s Sanctuary and Ranch will establish itself as
the company that set the new standard of business in the pleasure horse
industry, and the one against which all others that follow will be compared.
2.0 Company Summary
Wildcat’s Sanctuary and Ranch is a retail sales organization targeted at the
needs of the middle to upper class pleasure horse owner/buyer. It serves
this purpose in two primary ways. First, by providing a legitimate and
professional horse buying experience, virtually unavailable anywhere
else. Second, by providing a "1-Stop Shop" source for a complete line of
products needed to support, care for, and enjoy their horse.
2.1 Company Ownership
WILDCAT’S SANCTUARY AND RANCH will be wholly owned and privately held by
Christi J. Hubbard, most likely as an LLC entity. The final business
form however, will be decided after consultation with a business
attorney to determine the most advantageous form given the specifics of
our business. The expense for this legal consultation and execution has
been included in the Start-Up Costs section of this business plan.
My Goal is to be competition for the following company which is very successful: Wounded Warriors hosted at Texas Dude Ranch
January 21, 2009|GBear
We spent a few days over Christmas at an amazing ranch resort in Graham Texas - Wildcatter Ranch. It was a bustling place. Great times were had by all! We went horseback riding, skeet shooting, canoeing, shot arrows, sang songs around the campfire with "Big Al" while making s'mores, fed the longhorns and horses.....the list goes on! But I learned that this particular group of Texans truly has a heart as big as Texas when it comes to the military and, in particular, the wounded troops.
This year, as they did last year, Wildcatter Ranch is shutting down the resort for a week and inviting a group of wounded warriors to spend a week. They'll do everything they want with the help of the Wounded Warrior Project and the staff at the resort. Everyone was so excited that I think the week of February 22nd will overshadow even Valentine's Day for the hosts. I think it's an amazing testimony to the owners and staff at the ranch of their patriotism and support of the military. I also think it's a very nice thought for the rest of us military families to see there are still groups, organizations and people out there who are anxious to do something in support of the troops! If you want to help out in any way or even just thank them for supporting the military - I'm sure the staff and owners would love to hear from the military to let them know how much we appreciate their continuing support of the troops.
Wildcatter Ranch Resort & Spa
6062 Hwy. 16 South
Graham, Texas 76450
888-462-9277 or 940-549-3500
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